In Argentina, the Coca-Cola Company has launched a new product variant Coca-Cola Life which contains the natural low-cal sweetener stevia. As a marketer I do find this interesting. It’s a great example of […]
Traditional marketing thinking is about tapping into consumer aspirations to create demand for products and services. Its mission is to drive consumption, and in doing so ultimately maximising financial profit […]
A brief look into innovation and digital trends within the changing landscape of healthcare.
The power of the mind is quite amazing.
Empowering the patient. Enabling the physician. Enhancing wellness. Curing the well, before they get sick. These are the goals driving innovation in healthcare according to Daniel Kraft in this TED […]