Traditional marketing thinking is about tapping into consumer aspirations to create demand for products and services. Its mission is to drive consumption, and in doing so ultimately maximising financial profit […]
McCann Worldgroup has produced this great study on youth. It was conducted in 17 markets to get a real global snapshot on the kids of today. It explores key truths […]
Interesting presentation from Robert Campbell of Wieden + Kennedy about the pushing the boundaries of creativity.
In this great presentation Heidi Hackemer makes some insightful points around how creative ideas can become so much better if a more collaborative approach to idea generation is adopted. Once […]
Trends research and innovation company PSFK produced this series of interviews last year with top planners from around the world. The series asks the question “What skillsets make a great planner?” The videos below uncover some interesting insights for both experienced and aspiring communication planners out there.
2011 is set to be a big year for “influencer marketing“, with several brands launching campaigns that recruit influencers in the hope of embedding their brand into the culture of […]