It was late February when I got a call from Earth Hour asking if I could be involved in organizing something in western Sydney for Earth Hour 2015. Engaging an […]
In Argentina, the Coca-Cola Company has launched a new product variant Coca-Cola Life which contains the natural low-cal sweetener stevia. As a marketer I do find this interesting. It’s a great example of […]
In 2013 I applied to join the Climate Reality Leadership Corps. A grassroots global movement to educate the public about climate change, and to influence our leaders in Government and […]
In 2011 the global population surpassed 7 billon people. I have often thought about what impact so many people has on the planet. What resources are required to sustain this […]
Traditional marketing thinking is about tapping into consumer aspirations to create demand for products and services. Its mission is to drive consumption, and in doing so ultimately maximising financial profit […]
Here’s a sneak peek at a possible future where we will all use digital glass surfaces to communicate and interact. Advances in touchscreen technology are leaping ahead so this could […]
A brief look into innovation and digital trends within the changing landscape of healthcare.