I started this blog in early 2009. Back then it was the thing to do for marketing/advertising/digital types like me. I didn’t really have a strategy or a compelling desire to write or share my thoughts with the world. My motivations stemmed from a desire to learn through experimentation about what it takes to build an audience online.
Back in 2009 I was working in a role that required me to really understand online content and communities. I was advising clients on how their brands needed to behave online, and how they could engage with their audience through digital content. I had already spent the prior ten years working in advertising agencies, and digital hot-shops, so I could talk credibly about “digital”, but had never really put what I new into action for myself and created content from scratch that wasn’t related to a brand.
So have I been successful? Well if site visits are anything to go by then no. But regardless, the experience has taught me a great deal. I know how much effort is required to create a compelling blog and nurture an engaged audience. This blog has never achieved a huge amount of traffic because I have never really defined a target audience other than myself. I have never had a clear goal for the site apart from seeing where things go. I have posted content that has been interesting to me or relevant to the work I have been doing, and not necessarily following a single topic or clear content strategy with a target audience in mind. I haven’t devised a link building strategy or put any effort into search engine optimisation. As my workload went up, my time invested in the blog has been inconsistent. Over time, my career and interests have also shifted, which has influenced the topics I have posted about (they are varied).
By not following best practice when creating this blog, and not doing everything I have advised clients to do over the years, I am not surprised that visitors are few and far between. But I’m ok with that. I have used the process of writing blog posts as a tool to help me understand new concepts and ideas I was interested in, and to force myself to articulate an opinion that may have been lingering in my subconscious. Part educational, part experiment, part cognitive therapy. It’s a manifestation of my thoughts during moments of time over the last few years.
You, my audience, have never really been top of mind or a primary motivation for why I post. It’s probably the reason why you won’t come back to this site (although I hope you do). But that’s ok with me. I’m not in it for the fame, or the glory, or the hits. I make no apologies. If you find something interesting or relevant then that is great. If you don’t then that’s fine too. Something more interesting is only a click away.
One of these days I will get around to creating a new blog that has clear direction. One where posts are dedicated to a single subject and are written to engage, inform, and entertain a clearly defined audience. A blog you will want to come back to again and again. One day. Until then, thanks for visiting.