The age of the silver surfer is upon us


Baby Boomers are the forgotten about audience when it comes to online marketing according to a recent emarketer report. It’s a common misconception that Boomers are not that tech savy, but this is not the case anymore. The reality is that this audience spends more time and more money online than any other demographic. They represent one of the largest segments of the population (no less than5.2million Australians), and nearly 80% of them are online. 40% are also expected to be accessing the web via mobile devices by 2015 meaning there is a huge and lucrative opportunity for those brands that are willing take the time to get to know them online.

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