A dummies guide to Social Media ROI

OK so you want to implement a Social Media program for your organisation, but before you get the go-ahead you have been asked to put together a business case and prove to the big boss that it is worth the money.

Hmmm…where to start. After all, what is a “like” worth anyway?

Have no fear. A solution is at hand. It’s not as hard as it seems. Take a look at these slides which will show you the way. It’s is basically about mapping your social media activity to those things that add value to your business. Just remember that “value” does not always have to be measured or demonstrated in purely financial terms.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s