OK so you want to implement a Social Media program for your organisation, but before you get the go-ahead you have been asked to put together a business case and prove to the big boss that it is worth the money.
Hmmm…where to start. After all, what is a “like” worth anyway?
Have no fear. A solution is at hand. It’s not as hard as it seems. Take a look at these slides which will show you the way. It’s is basically about mapping your social media activity to those things that add value to your business. Just remember that “value” does not always have to be measured or demonstrated in purely financial terms.