How a boring brand can connect at an emotional level with its customers

Utility companies are often not known for connecting with their customers at a deeper emotional level. But in todays competitive marketplace it is more important than ever for businesses to demonstrate how their brand is relevant to people.

The examples below are of energy companies who traditionally seen as a means to an end for consumers. The difference here is that they have turned the traditional approach to marketing on its head. The agencies and clients involved have demonstrated some real out-of-box, non-traditional thinking, and in some ways took a gamble. In doing so they managed to create something pretty special as a result.

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