For a long time now Digital marketing has been seen as a separate silo. The fear of the unknown allowed a whole industry of digital specialists to evolve. These were people who knew the digital channel, and understood the technology, and more rececently knew how to talk with like-minded digital people online. But time keeps marching on and we are now moving into a period where digital is everywhere and impacts all aspects of our life. Digital marketing is becoming “real-life” marketing.
This presentation from Norwegian planner Helge Tennø paints a great picture of what marketing is (should) become once the gloss of digital wears off. There is some brilliant food for thought in here, and your guaranteed to learn at least one thing in the 237 slides.