The basics of social media R.O.I.

Social media return on investment (R.O.I) has been a challenge to measure.  Especially when businesses are experimenting with social media for the first time. They may commit resource to a short-term trial project, with the aim of evaluating the results before committing to a longer-term engagement within online social communities. This great presentation from Olivier Blanchard gets down to the basics of measuring R.O.I from social media projects and puts things into a realistic perspective.