The content grid

The content grid is a great infographic that maps out the different ways that companies can deliver information to potential customers, how that content can effect the buying process and the different distribution channels for that information.

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Retired and Wired – Older Australians are embracing technology

Australia’s seniors are embracing technology in many different ways as this latest research commissioned by Telstra has uncovered.

The Truth about Youth

OK I may be biased now, but McCann Worldgroup has produced this great study on youth. It was conducted in 17 markets to get a real global snapshot on the kids of today. It explores key truths that unite and motivate the Millennial Generation. Some interesting reading!

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Why you need a digital strategy (or know how to prepare one)

People live as much online in a virtual world as they do in the physical world. This means the digital space continues to open up innumerable and more effective opportunities to grow brand transactions and brand affinity online.

However, with these opportunities comes complexity, and traditional one-way brand communications strategy is simply not effective online. Rather, a strategic approach is required that is cognisant of interactivity, dialogue, and user-generated content as well as brand-generated content.

The social web means digital communication is always occuring, not just during campaign windows as with traditional media. This is something not covered in a standard cross-channel strategic communications plan.

A digital strategy provides an ongoing blueprint which allows us to make sense of this complexity and develop coordinated digital campaigns to achieve brand and business objectives.

So, yes businesses do need a digital strategy. The debate on why the world doesn’t need a digital strategist rages on, but you can rest assured that if your not getting your digital planning hat on, your in a spot of bother.