The age of the silver surfer is upon us

Baby Boomers are the forgotten about audience when it comes to online marketing according to a recent emarketer report. It’s a common misconception that Boomers are not that tech savy, but this is not the case anymore. The reality is that this audience spends more time and more money online than any other demographic. They represent one of the largest segments of the population (no less than5.2million Australians), and nearly 80% of them are online. 40% are also expected to be accessing the web via mobile devices by 2015 meaning there is a huge and lucrative opportunity for those brands that are willing take the time to get to know them online.

The Truth about Youth

OK I may be biased now, but McCann Worldgroup has produced this great study on youth. It was conducted in 17 markets to get a real global snapshot on the kids of today. It explores key truths that unite and motivate the Millennial Generation. Some interesting reading!

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Who wants to be friends with a brand anyway?

Via bethtucker

The future of digital content (and the ads that pay for it)

In this video Jeffrey Cole, director of the University of Southern California Annenberg School Center for the Digital Future, talks optimistically about the future of digital content and the role that advertisers can play in paying for and generating this content.