The content grid

The content grid is a great infographic that maps out the different ways that companies can deliver information to potential customers, how that content can effect the buying process and the different distribution channels for that information.

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The age of the silver surfer is upon us

Baby Boomers are the forgotten about audience when it comes to online marketing according to a recent emarketer report. It’s a common misconception that Boomers are not that tech savy, but this is not the case anymore. The reality is that this audience spends more time and more money online than any other demographic. They represent one of the largest segments of the population (no less than5.2million Australians), and nearly 80% of them are online. 40% are also expected to be accessing the web via mobile devices by 2015 meaning there is a huge and lucrative opportunity for those brands that are willing take the time to get to know them online.

Innovation and trends in healthcare

Empowering the patient. Enabling the physician. Enhancing wellness. Curing the well, before they get sick. These are the goals driving innovation in healthcare according to Daniel Kraft in this TED talk. It provides a great overview of the use of technology within the healthcare setting which has implications for healthcare professionals, patients, and healtcare marketers alike.

Retired and Wired – Older Australians are embracing technology

Australia’s seniors are embracing technology in many different ways as this latest research commissioned by Telstra has uncovered.